Brainwriting vs. Brainstorming

Posted by Judy Anne Cavey on Mar 28, 2012 in , , | No Comments


In certain courses, students are often asked to form groups to “brainstorm”–is it productive?

Whether a group session is productive, or not, can heavily depend on the individuals in the group itself. If what transpires is a group free-for-all: personality clashes, control freaks try to take over, bruised egos left in the wake–it’s been a total waste of time. One study, by Peter Heslin, a business professor at Southern Methodist University and author of the study, believes “brainwriting” might be the better answer. Professor Heslin stated, “When you brainstorm, people have to wait a couple of minutes to allow others to talk before they can reveal their ideas…people will lose confidence and start thinking their ideas are unworthy or crazy.” He admits that brainwriting takes discipline, but the benefits are worth it.

Stuck? Time to Brainstorm!

Posted by Judy Anne Cavey on Jan 13, 2011 in , , | No Comments

Are you finding yourself at a loss when it comes to your job search?

Maybe it’s time to do some brainstorming…

This is an activity you can do on your own, with friends, family, or in a supportive group forum.

On Your Own

You’ll need some paper and a pencil (no, not your computer!), a comfortable chair, and no distractions.

1) Sit back in the chair and relax. Take in some slow, deep breaths. Don’t think about what you have on your to-do list today. In fact, focus on just one thing…