The Elevator Pitch

Posted by Judy Anne Cavey on Dec 27, 2010 in , , , | 1 Comment

Do you have an “elevator pitch”?

An elevator pitch allows you to show your personal value to networking contacts.

First, the pitch is your personal marketing message that only spans the time it takes to go from the bottom to top floors in the elevator of a high-rise (hence the name “elevator pitch”). Second, it is used when meeting networking contacts, or in an informational meeting. Third, this is not a “canned” statement, but you’ll need to speak naturally, persuasively, and highlight a bit your work background.