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Here is a link to a website that may be useful to you in explaining the different careers that may be available to you in the marketing field. http://marketing.about.com/od/careersinmarketing/u/marketingcareers.htm
It make take time in a few different positions for you to find which you are most passionate about and which you enjoy the most. Your skill set will also grow once you start working and all of your skills can be applied to any position, even outside of marketing.