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I absolutely think that it could be! Every initiative requires dedication, planning, and cooperation with key players involved. If I personally were to create a similar event in my hometown, I would first plan out who could participate, what the writing event would require from each applicant, what the incentives would be for students to participate (prizes, scholarships, etc...) and what the deadline would be. I would next approach principals and activities coordinators at the schools and pitch them your idea. Once a few agree, try and get a local news station to do a story on your event - this will spread awareness and enlist more participants. Hope this helps!