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My experience tells me that having a masters over a bachelor's wont make a huge difference for your first job but will be beneficial farther in to your career. I say that because in most positions experience is going to be key. Most jobs that require a masters also require many years of industry experience. If you have any way of starting to get that experience early on you will be setting yourself up well. You might also keep in mind that many firms will help cover all or a portion of the cost of obtaining a masters degree. If you are enjoying school and want to get your masters taken care of now, definitely, by all means go for it. If you decide to do this, I recommend looking for a part time job or internship in the industry that will supplement the degree with real life experience. This experience along with the higher education will better than having a degree and no experience.
One other quick piece of advice I want to pass along that I hope you find helpful is that hard work, passion, and determination will get you a long way in this industry. Yes a certain level of education, designations, and licenses will be important but employers are also looking for candidates that they like and think will fit their company culture and work ethics. Making it clear to an employer that you are willing to put in the hard work, listen to their advice, and are able to be molded will take you a long way.