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As a current graduate student in school counseling and an intern at a high school, I can tell you first-hand there is so much more to counseling than scheduling! While that is part of the job, students need help in so many other areas. Many students go to their counselors for stress and anxiety stemming from school, home, and their environment and problems they are facing academically, socially, or emotionally. Some students will have IEP's or 504 plans that you will be involved in, allowing them to get the most appropriate education for their needs. The college process is a big part of counseling high school students, as well. There are a wide variety of ways school counselors help children; scheduling is just a small part of the job!
The most effective way of helping kids is to listen to them. Get to know them and just listen to them. Interesting enough they can solve a lot of their own problems if people just listen.