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I worked in marketing/PR in health care and then transitioned to pharmaceutical sales. Of course, there are other paths to take such a advertising (I did that too). In essence, it boils down to your skill set. Are you creative? If so, sales may not be the best fit. If you are more technical person then research would be a better fit. Another area to consider is Brand Marketing. In the pharmaceutical they are Brand Managers that work on products. This is a very lucrative field.
There are a number of marketing specific paths that you can take with your marketing degree. I'm personally a marketing research, which is a data and analytical path. But you could also explore advertising/PR/communication. The great thing about marketing is that it complements every aspect of business. If you don't necessarily want to have a career that is 100% marketing, you can also start off as a business analyst. Such a role won't focus on marketing, but will incorporate it along with finance, business management, and supply chain.