I have taken up a interest in marketing while in high school. Now I am in college starting of basic classes. I know for sure I want to get a bachelors degree in marketing. Problem is, I feel like I don't know what marketing really is. There are too many career options. These are the ones I am interested in. Marketing Coordinator Marketing consultant Marketing executive Market research analyst Ecommerce If you can give me the basic idea of what these jobs are, that would be great.
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Marketing is broad, and the same title may do very different things depending on the company and the industry. Figure out what types of marketing you think you may be interested in so you can pick up those skills. A Marketing Coordinator position can be both entry-level to more experienced (4-10 years). Marketing Coordinators usually do very different things than a Market Research Analyst. Coordinators will probably do a combination of or all of these things: print/digital/social media advertising campaigns, media relations, daily social media management, copywriting, graphic design, web content management, digital marketing (AdWords)/ecommerce, SEO, event planning. A Research Analyst may conduct focus groups, surveys and spend a lot of time doing research.
You sound like my niece. She graduated UF with a marketing degree. She then went on to NYU and got her degree in journalism. And then she networked for years working for different companies until she found her present position. It took her almost 10 years to find the perfect job. But she has.
You're right, the career options are prolific in marketing. Most all, though, are aimed at delivering value to an organization. The positions you've named are usually charged with researching and developing the best combination of marketing tactics that will create the highest return on investment in awareness or impressions and--ultimately--sales. Every situation requires unique study and selection of a specific set of tactics. It's like solving a puzzle or building the best possible building out of a specific and limited set of materials. If you like solving puzzles, marketing challenges can be terrific fun.