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If you are looking for a career in marketing you should go to school for business concentrating in marketing. There are also many different avenues you can take with marketing so you will want to figure out what it is you like the best. There is a rise in social media marketing, and many businesses are looking to hire someone to handle this area for them. Many times however with social media employers don't understand the value in it and tend to hire an intern or someone for low wages. This may start to turn around however as social media continues to expand. If you're looking to get into market research which I've read is in high demand and pays well, you will want to focus on statistics and marketing and hone in on your research skills. Of course this is always traditional forms of marketing, many of which now coincide with online marketing. So no matter what be sure to understand the online environment and the growing use of social media. Hope this helps. Best of Luck!