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Marketing can be many things such as the following:
- Researching customers for a company that sells products or services or even a market research firm.
- Analyzing market trends for a company. Ex figuring out what customers will need by analyzing what they are buying or searching on the web.
- Developing advertising themes and communication messages for companies (Marketing communications)
- Supporting sales people to identify good customers to go call on without doing the selling yourself.
- In marketing it helps to be an expert on a product or market. So you need to think which end markets would make you excited to be an expert in!
- You can go to the library and look up statistics on end markets to see which industries are growing.
- Regis McKenna has a few good books on marketing you could get at the library