What is some good advice for understanding more about advertising careers? I am looking for a career that allows me to be creative visually, on paper and also use my marketing degree to understand consumer demand. I am a student at Georgia State University, with a major in Marketing Concentrating in Advertising and a Minor in English. What are the entry level positions that may fit with my desires of becoming somewhat of a creative director, advertising editor.
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Advertising agencies often have interships and they are great way to learn the organization from the bottom up. Internships also can be done for credit so check with your advisor. Copywrighting and editing are fundamental marketing skills. With you English background that would be a good way to get your feet wet. PR Agencies have alot of writing demands so that is another entry level option to look at. Finally, make sure you are fully versed in Social Media. Writing and editing is in high demand in this area. Marketing is a broad and many people believe that jobs in the field are well defined. What you need to expect are vague and flexible definitions of roles. Marketers look for opportunities and gaps - look for those when you are apply or working in an intern capacity. Be open to the most basic roles as they will lead you to larger positions. Ultimately, creative and artistic directors are managers. You have to be good at manging creative personnel and funnel their passions to get the results for your clients. The best way to learn is to do.