Have an Answer?
Do you plan on doing all the coding and development yourself? Or would you rather build a team to do that work?
If you want to learn coding I'd suggest codecademy.com it's free and a great program to help you with the basics. You can do it during your free time and save yourself some money. You're in college, so do yourself a favor an learn things for free whenever you can.
As far as social media is concerned I'd keep it simple and do a tumblr. Link it to a facebook page, to expand your reach. Keep it simple and focus on the content. Content is king.